career-crush

Lunch with @WendyCulpepper , ex-Jewelry Designer now Digital Strategy Savant #TinaTang #Jewelry

tina tang

It is thanks to Wendy Culpepper that this year I have focused on integrating social media, (Twitter, Facebook, and SEO concerns) into my business.  Wendy used to a jewelry designer and we would meet quarterly to talk shop.   A year ago, I attended a presentation she gave for industry insiders about the importance and proliferation of social media in regards to small business.Wendy is now living her second career, and ironically chose an alternate path compared to most: she went from following her creative passion in jewelry design to now transitioning to an impassioned corporate endeavor.As her expertise grew with her online store experience, her interests shifted.  Wendy is now Head of Digital Strategy for her own company, SpiceDigitalMarketing.com .  "Spice: The secret ingredient for digital success." Wendy is as effervescent as her smile. We dined at one of my favorite NY spots: The Breslin in the Ace Hotel. Whenever I have an online store, marketing, or production question, I turn to Wendy.  This adorable woman is a wealth of knowledge swirled with bounding energy and enthusiasm.

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